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LA PRAIRIE
products used :::D-Squame®
Working in conjunction with La Prairie marketing, CuDerm
Corporation assisted in creating several in-store promotions
for their Time Released Intensive Moisturizering products.
One of the promotions focused on a one-day “blitz”
at their top 150 department store doors like Neiman Marcus
and Bloomingdales. They employed model-agents to distribute
water bottles wrapped with their logo along with a custom
printed folio cards that read “Thirsty? Thirstier?
Thirstiest? Which category is your skin in?” on the
cover. Inside, the card displayed the CuDerm D-SQUAME®
Skin Indicator imprinted with the La Prairie logo. The consumer
was then instructed to take the test and present the D-SQUAME®
Skin Indicator to the beauty consultants behind the counter
for a complete interpretation and skin regimen assessment.
Depending on the consumer’s comparison of the D-SQUAME®
Skin Indicator to the “La Prairie Moisture Index”
they were designated as Thirsty, Thirstier or Thirstiest
and directed to the appropriate products for their personal
degree of dehydration! |
